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The Chris Roe Show

  • HOME
  • TUNE IN
  • CREDITS
  • REVIEWS
  • BACKSTAGE
  • CONTACT

Lending Tree: Short Form Video

Buying a home is one of the biggest decisions a person can make.  Lending Tree looks to help existing and first time homeowners by matching the best home financing with the right mortgage lender so they don't feel trapped with a terrible mortgage for the rest of their lives. Because that would be pretty scary.

Car2Go: PR + Social + Experiential

As a freelancer on this project, it was great to see the idea come to life. Especially one that, as a Chicagoan, rings so very true.

Car2Go: "DIBS" Case study
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YUP! Digital & Social Branded Content

Turn wasting time into a great waste of time with YUP!

Overstock.com: Digital & Social Branded Content

During the holiday season Overstock.com enlisted help from one special family to let consumers know just how helpful Overstock.com can be for everyone.

Looking to compete with online giant Amazon.com, Overstock.com, with the help of one dashing internet spokesman, wanted to make sure consumers didn’t miss any of the awesomeness they, and the internet, have to offer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I scream. You scream.

Time for the whole family to get in shape. Sort of.

Respect your elders.

Overstock.com has something for everyone. Including mom.

Who doesn't love a good zombie love story?

The internet knows all.

KFC: Short Form Video

KFC has something for every member of the family.

Buy Or Beware: Branded Content Series

In order to highlight the myriad of product benefits most brands want to address, Onion Labs developed a branded content series that allowed us to create bespoke content for a variety of clients in the form of product reviews, but with a unique, funny, and unexpected twist every time.

On today's show we review the Craftsman Wet/Dry Vac.

On today's show we review the Cuisinart Panini Maker.

On today's show we review the Maytag French Door refrigerator.

Honda Motorcycles: Episodic Branded Content

This branded content series introduces fans of Honda motorcycles to a mild mannered man who finds strength from his spirit animal, courage from his Honda Motorcycle, and strange looks from those he seeks to help.

Episode 1: The Calling

Episode 2: Every Wolf Has Its Day

Episode 3: With This Ring I Thee Howl

Episode 4: The Wolf That Learned To Fly

Chevy Silverado: TV + Print

My time at GS&P, San Francisco, was spent leading the creative for Chevy Silverado, one of America's most iconic brands, which was a daunting and exciting challenge. We wanted to go beyond the Silverado's towing and hauling capabilities to show a side of this American workhorse that reflected what families cherish most about their beloved truck. After months of talking to owners one-on-one with owners, we discovered, when it comes to their Silverado, there's life to be done.

Making his debut on Super Bowl XLV, Tommy gets himself into a bit of trouble. Thankfully the family's beloved Silverado is here to save the day.

Like Father, like son.

People have questions, Silverado has answers.

Your Silverado will take you as far as you need to go.

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Funyuns

Funyuns asked Onion Labs to contribute over a dozen image based pieces of content to their Tumblr page, thus the "history" of Funyuns was born! Here are a few moments from their delicious past.

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Alltel: Print

Alltel communications teamed up with NASCAR's #12 driver Ryan Newman for in-store and track promotional posters.

Clorox: Digital & Social Branded Content

Clorox looks to eliminate the stain of failure.

Clorox helps eliminate #FAIL

Jeep: TV

Don’t follow your GPS. Follow your heart.

Burger King: Digital & Social Branded Content

When Burger King removed their beloved Chicken Fries from its menu,  customers took to social media to let the King know they were none to happy about it. Thankfully, BK eventually obliged their madness. No chickens were harmed in the making of this content.

Budweiser: TVC

Working on an iconic brand such as Budweiser was an amazing experience as a creative. Their elite status as America's beer allowed us to continually create funny and memorable content. It was often a creative's chance at winning, or just appearing on, the Super Bowl. Over the years I was fortunate enough to have my fair share of big game appearances, which my parents still brag about to this day.

A news crew interviews NASCAR's most popular driver.

Fans of Major League Baseball have a few suggestions on improving the game.

Young vs Old.

Denny's: Digital & Social Branded Content Series

Denny’s let’s their fans take a closer look at their beloved Grand Slam heroes. Maybe a little too close.

Behind The Menu: Ep.1
Behind The Menu: Ep.2

H&R Block: Print + Digital & Social Branded Content

H&R Block knows you already have a lot on your mind and doing taxes shouldn't be added to your list of worries.

So, H&R Block is here to put your mind at ease. Mostly.

 You have enough to worry about.

You have enough to worry about.

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Where is your refund?
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Back to The Chris Roe Show Work
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Lending Tree: Digital & Social Branded Content
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Car2Go: PR + Social + Experiential
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YUP! Digital & Social Branded Content
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Overstock.com: Digital & Social Branded Content
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KFC: Digital & Social Branded Content
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Buy Or Beware: Digital & Social Branded Content
  Episode 1: The Calling
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Honda Motorcycles: Digital & Social Branded Content Series
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Chevy Silverado: TVC + Print+ Digital
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FUNYUNS: Digital & Social
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Bud Light: TVC + Short Form Video + Print + Digital + Radio + Social
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Alltel: Print
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Clorox: Digital & Social Branded Content
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Jeep: TVC
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Burger King: Digital & Social Branded Content
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Budweiser: TVC
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Denny's: Digital & Social Branded Content Series
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H&R Block: Print + Digital & Social Branded Content