A large part of my career was spent on Bud Light, which eventually lead to my first job as a creative director for the account. Oddly enough the brand has followed me to just about every job I've had since. I did a lot of work, some of which appeared on several Super Bowls, and was fortunate to win a few handful of awards along the way. Here's a few pieces of what was some of the most fun I've had in advertising from present to past.

To help Bud Light bring the town of "Whatever, USA" to life Onion Labs helped establish the town's news network complete with news anchors and station I.D. We produced over two-dozen news stories, which only covered events within the town of Whatever, USA. These news segments became part of Bud Light's multi-tiered, Cannes Winning campaign for 2015.


Bud Light's "Real Men of Genius" spanned 10 years and became one of advertising's most awarded radio campaigns in history, which included back-to-back Cannes Grand Prix wins. Not to mention it was probably the most fun I've ever had writing. Here's a few of my favorites.

Below, "Mr. Taco Salad Inventor" brought "Real Men of Genius" to life in the U.K.

The "Real Men of Genius" customized birthday card generator.

The "Real Men of Genius" customized birthday card generator.

Before they were "Real Men of Genius" they were "Real American Heroes." After Sept. 11, 2001 Anheuser Busch chose to change the title.


Will Ferrell and Bud Light team up for the movie "Semi Pro."

Digital short promoting "Semi-Pro."
 

As part of a Silver Cannes winning campaign, Bud Light proves it can help anyone make an entrance.

Bud Light always offers refreshing taste and now they offer a little something extra.

In this Super Bowl XLIII commercial, Conan O'Brien makes an exception to his rule.

Office co-workers look for ways to cut costs.

This Emmy nominated digital content proves not all convenience stores are so convenient.

Looking to repeat their success with its Emmy Award winning "Swear Jar" Bud Light brought these co-workers back together to do some more good. Sort of.

Bud Light helps with chores around the house for this Super Bowl XL commercial.