Nothing goes together better than beer and advertising. As creative director for Bud Light I did more work than I can remember. Some of which appeared on several Super Bowls and garnered me a few handful of awards along the way. Here's a few examples of what was some of the most fun I've ever had working.
To help Bud Light bring the town of "Whatever, USA" to life Onion Labs helped establish the town's news network complete with news anchors and station I.D. We produced over two-dozen news stories, which only covered events within the town of Whatever, USA. These news segments became part of Bud Light's multi-tiered, Cannes Winning campaign.
Bud Light's "Real Men of Genius" spanned 10 years and became one of advertising's most awarded radio campaigns in history, which included back-to-back Cannes Grand Prix wins. Not to mention it was probably the most fun I've ever had writing. Here's a few of my favorites.
"Mr. Taco Salad Inventor" brought "Real Men of Genius" to life in the U.K.
The "Real Men of Genius" customized birthday card generator.
Before they were "Real Men of Genius" they were "Real American Heroes." After Sept. 11, 2001 Anheuser Busch chose to change the title.
Will Ferrell and Bud Light team up for the movie "Semi Pro."
Short form video promoting "Semi-Pro."
As part of a Silver Cannes winning campaign, Bud Light proves it can help anyone make an entrance.
Bud Light always offers refreshing taste and now they offer a little something extra.
In this Super Bowl XLIII commercial, Conan O'Brien makes an exception to his rule.
Looking to repeat the Emmy Award winning success of "Swear Jar" Bud Light brought these co-workers back to do some more good. Sort of.
DUDE!
Co-workers look for ways to cut costs.